Brand Development, Messaging & Creative Direction

The Jameria Moore campaign was developed to establish a clear, trustworthy, and professional visual identity for a judicial candidate running for Probate Court Judge in Birmingham, Alabama. The goal was to create a campaign brand that communicated integrity, compassion, and leadership while remaining accessible and memorable across multiple voter touchpoints.

Our role included full creative direction, developing the campaign branding, messaging framework, website, and marketing collateral. From logo design and visual system development to copywriting and promotional materials, every element was designed to reinforce consistent messaging and strengthen voter recognition across print, digital, and outdoor platforms.

The final campaign system provided a cohesive and strategic presence that supported communication clarity, professional credibility, and audience engagement throughout the election cycle.

Scope: Brand Identity • Creative Direction • Website Design • Campaign Messaging & Copywriting • Marketing Materials