Event Branding & Cultural Creative Direction

The Smithfield Public Art Walk was a community-centered cultural initiative designed to celebrate the creativity, heritage, and artistic voices of the historic Smithfield neighborhood within the City of Birmingham. The event highlighted local artists, performers, and storytellers while creating an accessible public experience rooted in culture and connection.

Our role included developing the visual identity and creative direction for the event, translating the energy of the neighborhood into a playful, expressive brand system that could live across marketing, signage, digital promotions, photography overlays, and environmental graphics. The branding was designed to feel approachable, vibrant, and community-led while visually uniting multiple partners and artists under one cohesive experience.

The result was a recognizable and engaging brand presence that elevated the event’s visibility, strengthened community pride, and celebrated Black culture through art, movement, and shared storytelling.

Scope: Event Identity • Brand System Development • Marketing Design • Environmental Graphics • Creative Direction